Having a Florida Social Media Marketing Agency on board to strictly work on social media marketing is very beneficial to any business. They are experts in the field and will do more than just post content every once in a while. They will gain insights into potential customers online and be able to use that knowledge to apply a Florida social media campaign with an aim to drive sales. A Social Media Manager that is located in Florida knows where to find great content and crate engaging posts surrounding that. Before jumping in and hiring someone to take over the business’s social media pages, it is important to understand what a Social Media Manager should do and what to look for to find the right candidate.
THERE IS MORE TO A SOCIAL MEDIA MARKETER THAN JUST EXPERIENCE USING SOCIAL MEDIA IN FLORIDA
They should have experience specifically in social media marketing and producing results from it on the island. There is a lot more to it than just posting a picture of a product. First, a Florida Social Media marketer will be aware of what is going on in social media by listening to the environment and the social media platform users. Social media is always changing. A Social Media Manager should stay up-to-date on the latest algorithms to know how to present content. They should be aware of Florida’s audience, their habits, and even times they are on social media which can be determined by analytics. This should be something that should be re-visited often as all factors can change. Because of this, a change in approach may need to be implemented. A good Social Media Manager should continuously be testing methods, headlines, times posts are being made, etc. and not be afraid to revisit past strategies.
A Social Media Manager from Florida should know how to build relationships with existing followers while aiming to bring in new ones. They can take the knowledge gained from Hawaii’s social media insights to tailor content and make sure it is in a language and tone that relates to Florida’s audience. They should take the time to research the likes and dislikes of Florida’s audience and implement likes into the content. Also, a sense of humor helps! Humor sells on Florida social media. It usually evokes a positive reaction and will keep the brand memorable. In the same way television ads can drive sales, humorous social media posts can bring in a huge following.
A SOCIAL MEDIA MANAGER SHOULD UNDERSTAND ANALYTICS
Analytics will give information on how posts are doing. If some types are getting higher engagements than others than the Social Media Marketer should take that into consideration when planning future posts. They should also be able to communicate these results to the company in a way they can understand. The Social Media Marketer should be driven by the results and regularly seeing how they can improve on them. This can be done by not being afraid to adjust variables. Every step should be seen as a continuous learning process.
An experienced Social Media Marketer may have a documented process of how they approach social media management and be able to explain why and how it works. There is no “one size fits all” when it comes to Florida’ social media marketing, but there should be some process in place to get a page up and running and to bring in some insight about the audience to determine how to go forward.
They should also have the ability to improvise. While it is a good idea to have posts scheduled, sometimes there are unexpected events or things in the news that could be related to the business. The ability to think quick and post witty content related to current events could see a big increase in organic reach.
A FLORIDA SOCIAL MARKETER SHOULD HAVE PEOPLE AND PR SKILLS
They should be able to interact with social media followers from Florida not just post and leave. They should have a friendly approach and be able to address any negativity.
It is evident that a Social Media Manager located in Florida must possess a number of qualities and superior knowledge of social media in order to deliver results. A business will only benefit from having a Social Media Marketer as an expert to handle their social media presence. So, what questions should be asked during an interview to find the right candidate?
As mentioned earlier, there is more to social media management than just posting content, so it is important to ask questions to ensure the candidate knows the ins and outs of social media marketing. There are several to consider, such as what social media platforms does the candidate think would do well for the company and why? It’s a social media myth that businesses should take advantage of every new platform out there. The best ones are where the target audience is, otherwise there could be a big waste of time and resources. The candidate should do research ahead of time to determine where the company fits best.
WHAT ARE THE MOST IMPORTANT SOCIAL MEDIA METRICS THAT SHOULD BE MONITORED REGULARLY?
The first in engagement. This will give an idea of how many users are either commenting, “liking” or giving another reaction to the post, watching videos, clicking links, and more. If engagement is low, there should be a plan on how to increase this. The next metric to consider is marketing leads. It would be ideal if the candidate could demonstrate past social media marketing campaigns that had to generate leads. Experience in creating successful Facebook ads marketed toward the Maui Community is also a plus.
Can the Social Media Marketing manager candidate demonstrate ability in both the social media marketing environment and customer service? A Social Media Manager should be able to identify where Florida’s potential customers are in their purchase journey and be able to help guide them to the next step with the right content. They should also know how to provide outstanding customer service to users in both positive and negative experiences that have been shared on the business page. It is imperative to realize that posts and answers made on a business’s social media page are public, as are the responses.
The Social Media Manager will need to keep this in mind before responding and perhaps even judge whether or not this is a conversation that will need to be brought elsewhere, usually with direct messaging to ensure the customer does not publicly post personal information on Florida related sites and marketing. This follows on to the next question: Has the candidate ever had to deal with a company crisis on social media, and if so, how did they manage it? If a Florida business is under scrutiny for whatever reason, people tend to flock to their social media pages for answers, or if they are unhappy with a product/service, they will put their complaint on there for all to see. The Social Media Marketer must know how to coolly respond to these posts and messages with guidance from the company if necessary.
Earlier it was mentioned all that a good Social Media Manager does in their job. Ask the candidate about what they think they should be doing in the short and long term. This includes listening to both existing and potential customers and creating content tailored to them. It also includes checking on the insights/analytics on a regular basis to determine what works and what doesn’t and plan on changing variables for improvement. If given a budget, where would the Social Media Manager candidate think it best spent? Ads are usually the biggest expense, but it ‘s nice to get insight into what the candidate thinks is best and why.
Ask the candidate as to whether or not they have examples of their work. This could be anywhere from a personal blog to other company’s content. Either way, it is an excellent way to see how frequent the posts are, if keywords are being used, where they might get their content from, etc. It will give the company an idea of what to expect. The style may be very catchy and witty, which can be very appealing. Does the candidate have a plan for generating leads, and if so, can they show examples of it in their work?
Finally, what would be their goals for the company on social media? Saying they want X amount of followers in a certain amount of time is okay, but it is another myth that more followers bring in business. It is definitely quality over quantity. How will the candidate attract the company’s target audience, and how will they engage with them? These questions will enable a business to determine where a Social Media Manager is at in their career, and their experience and knowledge.
MANAGE A BRAND ON SOCIAL NETWORKS
It is vital to find the right marketing agency that not only has the qualities outlined here, but also shares the same values and attitude as the company. They must be able to relay the message the Florida company is trying to get out in a charming, creative way with an aim to bring in sales. They also should be able to handle adverse situations quickly while keeping the brand’s reputation in mind. The right Florida candidate will bring in rewarding results.