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There are millions of people all over the world who use social networking sites daily. Your customers and prospects are most likely using sites such as Twitter and Facebook. You should be too! Popular social media sites offer high ranking profiles, which can be extremely valuable links to have to promote brand visibility in the search results. With 500,000 million users on Facebook and over 11 million on Twitter, using social media as a way to create and promote quality customer interaction and engagement as well as forming an image and brand can be highly beneficial to your company.
However, for social media to be an effective form of marketing, it is absolutely essential to be informed and decide on a strategy before diving in. Building social profiles and dumping links will never be enough.
How Can Social Networking Help Your Site Grow?
It used to be that the only reliable way to find information online was to use a search engine. However, with the advent of what we call Web 2.0 (interactive, dynamic websites that promote or operate as social networks), people can now easily find information and websites that other human beings recommend and or talking about. Two out of three people online in June 2011 visited a social networking site. Social networks are now eclipsing traffic from Google. If your company is not present on the major social networks, you’re missing out on the easiest, fastest way to access 67% of internet users.
How Do I Get Involved in Social Networking?
Working with social sites is similar to working with the media. Give them a good enough story, secret, tip, or resource that they can sink their teeth into and you’ll have an army of talkers spreading the word about you and your business. And this translates into referrals, which convert into sales on an average of 667% better than cold leads (search engine results). So even if you reach fewer people through social networking, your conversions will be far higher. We target various social networks through a variety of methods:
How Does Social Networking Work With SEO?
Search Marketing professionals cannot ignore the growing dominance of the social networks. However, we view the partnership between social networks and search engines as an excellent and balanced marriage. Sure, social networking gets you in front of people who no longer use search engines in lieu of finding their information through referrals or bookmarks/tags. But the added, and perhaps more exciting bonus, is that while you grow in popularity with social networks, your search rankings will continue to increase as a result! Your popularity signals Google that you are an authority in your market according to your human audience.