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How Reputation Management Can Improve Your Online Reputation
Reputation management is not a new concept since everyone from Fortune 500 companies to plumbers to the gas station on the corner relies on their reputation to protect and enhance their livelihood. Reputations sway public opinion, positively or negatively affect careers, and have a tangible impact on the success of any enterprise whether it’s been around for three months or three decades.
Business owners have discovered that the major search engines can be a double-edged sword. The things that are being said about your company can literally make or break your business.
Are you a victim?
Do you find slanderous comments being found on the first page of Google when searching for your company name? Even if those negative comments were falsely fabricated by a jealous competitor or a disgruntled ex-employee, it doesn’t matter. They WILL be seen by your potential customers and most likely cause you to lose sales. Imagine if you were only losing 5% of your business to this. What would that equal in annual lost revenue?
As unfair as it is, many people only need to see ONE negative complaint about your company to cause second thoughts or be frightened away altogether. Our reputation management services can suppress these negative results by dramatically pushing them down within the search engine rankings. In turn, our online reputation repair services will “push up” the most positive comments, ensuring that your customers see your company in the best possible light. We specialize in pushing those negative comments down off of the first few pages. We have done this consistently and with great success. In some cases we have pushed negative comments from the top of the first page to the eighth page.
The Growing Need To Protect Your Online Reputation
Reputation protection has become a critical tool for businesses in every industry. A single negative remark can cause damage for years. A malicious attack on your company from a frustrated customer, disgruntled employee, or even a ruthless competitor can devastate your business.
Over the past several years, restaurants, airlines, banks, and automakers have coped with complaints showing up in Google. They have the financial resources to resolve the problem through expensive litigation. Smaller companies must use a more cost-effective approach to block or remove negative results from search engines. An SEO strategy that employs long-term, ethical techniques play a key role in effective reputation management.
Imagine this: a dishonest competitor has targeted your company and unleashed a barrage of false complaints against you. As a result, when you search for your company’s name in Google and Yahoo, you’re presented with an entire page of made-up grievances. Thousands of prospective customers are seeing those complaints.
To protect your online reputation, you must find a way to push down or remove negative results from search engines. The effort required to do so will depend on three things; 1) the number of complaints which currently exist, 2) the choice of how many pages you wish to push down the negative comments and 3) how competitive your particular situation is. A comprehensive approach to reputation management might include linking toward existing “positive” comments already found within the search engines, create fresh, positive online web pages (through press releases, blogs, articles, etc.) and carefully lifting each of them in the search engines’ organic listings through extensive inbound link building efforts. It might also entail building a presence on several social media sites, directories, and other online properties.
In effect, the design of a long-term reputation management strategy is based upon the scope of its purpose. If your company is currently on the receiving end of a tide of negative sentiment in the search engines, a strategy can be tailored to suppress that tide. On the other hand, if your online reputation is currently untainted, a reputation management campaign can be designed to KEEP it that way and focus on existing positive reviews of your company.
Reputation Management Strategy
We understand the value of long-term results. We have been helping our clients manage their online reputations through legitimate SEO methods. We have pushed negative comments from position #2 to below the 8th page! Our reputation management strategy focuses not only upon what is happening now, but also what can happen in the future. We can dramatically suppress negative results from search engines which are plaguing your company. Our team of experts will also work to ensure that future efforts to sabotage your business are blocked before they can gain momentum.
The Bottom Line
Your online reputation is one of your company’s most important assets. Let us help protect it with our reputation management services. Negative websites, articles, forum posts and other comments are hurting your brand and costing your company money in terms of lost sales and revenue.
You can either let your reputation and sales suffer, or you can manage your online reputation just as you manage everything else in your company — taking steps to get the results you want and keep your company on track for success.
Online Reputation Management is the key to making that happen.