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Did you know that most people are never farther than two feet from their mobile phones, many even shamelessly admitting to sleeping side-by-side with them? The bond we have with our mobile devices is intimate and it is everywhere, which makes the marketing opportunity with mobile tremendously valuable. What business wouldn’t want to reach customers everywhere and at any time? With so many people relying on mobile devices every day, not providing a mobile-optimized version of your website means you could be losing out on important business! Having a solid mobile strategy is key if you want to maximize your reach.
Bring up our website on your mobile phone and you’ll find it automatically serves up a cleaner, easier to read mobile version. We can do the same for your website!
Communicating with your customers through their mobile phone is the most effective marketing platform available today. In fact, as mobile devices continue to grow in popularity and functionality, this marketing tactic will soon outpace all other forms in terms of volume usage.
Today, it is important to be able to reach your customers anywhere and at any time. Our expertise provides the tools and knowledge for your business to open a personalized communication channel with new and existing customers.
Having a mobile-optimized website is essential for a range of reasons.
The first aspect of mobile we have to consider is that the mobile experience is fundamentally different from that of the desktop. Mobile users are faced with a huge set of challenges, such as small screen size, tiny keyboards with awkward input, lengthy download times … the list goes on.
Building a website for the mobile context means understanding that unlike traditional desktop websites, the mobile web is exceedingly task-oriented. Prioritization is vital, from simplifying navigational elements and content down to deciding the order in which each item should be presented to the user. Understanding your mobile user is of the utmost importance, so testing multiple options may be necessary to ensure the best presentation.
Designing your mobile site in such a way that users can easily and quickly find what they’re in search of regardless of the device they’re on is also crucial. It’s important to keep in mind that many users don’t have smartphones and will have to navigate using a small keypad, while many users on newer devices will control the website using touch actions. Your mobile website must accommodate your users, providing a great user experience for those on Nokias and Sonys as well as those on iPhones and Blackberrys. There are so many factors to consider!
Most mobile users are not “surfers”— they just want to find what they need and get on with their lives. As a matter of fact, studies have shown that most mobile users will perform a search for a brand even when they know the brand’s website address, just because it’s quicker than typing it out. This means search engines play an even bigger role in the mobile market, making mobile SEO a priority.
Your site coming up in mobile search results is simply not enough. If you’re not providing your users with an optimized viewing experience, you’re only halfway there. Mobile users not only insist upon immediate access to the information they need, but they also demand it in a format that is lightweight, quick to load, carefully organized, and a breeze to read and navigate. This is essential for users, yes, but it’s also important to search engines.
IMCG will help you to ensure your brand can be found and accessed, regardless of the medium. We will develop and optimize a mobile-friendly version of your website that focuses on user experience, making it possible for you to build your brand as well as customer loyalty.