Mobile Marketing

Mobile Marketing  SEO and  Development

With the extraordinary rate of growth mobile use, it is predicted that by 2012 there will be 975 million mobile web users. As a matter of fact, mobile is said to be the fastest growing platform for at least the next five years. Whether you’ve embraced the “mobile era” or not, the fact is that the end is not in sight!

Did you know that most people are never farther than two feet from their mobile phones, many even shamelessly admitting to sleeping side-by-side with them? The bond we have with our mobile devices is intimate and it is everywhere, which makes the marketing opportunity with mobile tremendously valuable. What business wouldn’t want to reach customers everywhere and at any time? With so many people relying on mobile devices every day, not providing a mobile-optimized version of your website means you could be losing out on important business! Having a solid mobile strategy is key if you want to maximize your reach.

Mobile Design & Development

Do you own an iPhone, Blackberry or any other smart phone? Bring up our website on your mobile phone and you’ll find it automatically serves up a cleaner, easier to read mobile version. We can do the same for your website!

Increase revenue with mobile communications by using text message marketing campaigns. 

Communicating with your customers through their mobile phone is the most effective marketing platform available today. In fact, as mobile devices continue to grow in popularity and functionality, this marketing tactic will soon outpace all other forms in terms of volume usage.

Today, it is important to be able to reach your customers anywhere and at any time. Our expertise provides the tools and knowledge for your business to open a personalized communication channel with new and existing customers.

Having a mobile-optimized website is essential for a range of reasons.

The first aspect of mobile we have to consider is that the mobile experience is fundamentally different from that of the desktop. Mobile users are faced with a huge set of challenges, such as small screen size, tiny keyboards with awkward input, lengthy download times … the list goes on.

Building a website for the mobile context means understanding that unlike traditional desktop websites, the mobile web is exceedingly task-oriented. Prioritization is vital, from simplifying navigational elements and content down to deciding the order in which each item should be presented to the user. Understanding your mobile user is of the utmost importance, so testing multiple options may be necessary to ensure the best presentation.

Designing your mobile site in such a way that users can easily and quickly find what they’re in search of regardless of the device they’re on is also crucial. It’s important to keep in mind that many users don’t have smart phones and will have to navigate using a small keypad, while many users on newer devices will control the website using touch actions. Your mobile website must accommodate your users, providing a great user experience for those on Nokias and Sonys as well as those on iPhones and Blackberrys. There are so many factors to consider!

Mobile SEO

Let’s face it: mobile browsing can be a frustrating experience.

Most mobile users are not “surfers”— they just want to find what they need and get on with their lives. As a matter of fact, studies have shown that most mobile users will perform a search for a brand even when they know the brand’s website address, just because it’s quicker than typing it out. This means search engines play an even bigger role in the mobile market, making mobile SEO a priority.

Your site coming up in mobile search results is simply not enough. If you’re not providing your users with an optimized viewing experience, you’re only halfway there. Mobile users not only insist upon immediate access to the information they need, but they also demand it in a format that is lightweight, quick to load, carefully organized, and a breeze to read and navigate. This is essential for users, yes, but it’s also important to search engines.

IMCG will help you to ensure your brand can be found and accessed, regardless of the medium. We will develop and optimize a mobile friendly version of your website that focuses on user experience, making it possible for you to build your brand as well as customer loyalty.

Mobile Industry Statistics

  • 9 out of 10 of every man, woman, and child have a mobile phone. (Simmons’ National Consumer Study, 2010)
  • In the next five years, more people will connect to the internet via a mobile vs. a PC (Morgan Stanley)
  • From January to March 2010, 314.7 million phones were sold –54.3 million of which were smartphones (Gartner Research)
  • In 2010, mobile subscribers surpassed 5 billion (ITU, Feb 2010).  The world population is now over 6.9 billion.
  •  Children are more likely to own a mobile phone than a book.  According to the National Literacy Trust, 85% of children own a phone while only 73% own books at home.
  • 82% of Americans never leave home without bringing their mobile device. [Synovate, September 2009]
  • The number of smartphone subscribers increased 72% quarter-over-quarter, growing from 15 million subscribers in Q2 2008 to 26 million in Q2 2009 [NielsenWire, September 2009]
  • Smartphone users are expected to  increase four-fold by 2013 [In-Stat, March 2009]
  • Apple is on pace to sell over 50 million iPhones by September 2011 [iPhone Buzz, August 2009]
  • Users are 35 percent less successful completing Web site tasks via their mobile phones than they are on a regular PC. [Nielsen Norman Group, July 2009]
  • The average success rate in completing various tasks on the mobile Internet is just 59%, compared to an average success rate of 80% for websites on a regular PC. [Useit.com, July 2009]
  • Mobile Internet provides audience “lift”—added reach over home PC traffic, at an average of 13% for leading mobile websites in the US.  That is to say, if a website is able to attract 100 visitors over the home PC, the traffic from mobile phones can add, on average, another 13 unique visitors to the site’s total cross-platform audience. [Pierson, July 2008]
  • According to The Kelsey Group’s latest forecast, U.S. mobile ad revenues will grow from $160 million in 2008 to $3.11 billion in 2013. The forecast is divided into SMS, display and mobile search segments and provides a view of the key drivers and assumptions underlying the overall size of the U.S. mobile ad revenue market. [kelseygroup ,February 2009]